The Arena District Master Plan is the most ambitious redevelopment plan in the history of the city of Milwaukee. Royal Capital was selected from a national pool of competitive development firms to be the first development partner for the Bucks Ownership. “We couldn’t be more pleased to partner with Kevin Newell and his team at Royal Capital to continue transforming this portion of the city,” Bucks President Peter Feigin said. “Kevin embodies that entrepreneurial spirit and shares our commitment to building a stronger and more vibrant downtown community.”
The luxury apartments known as 550 Ultra Lofts is the first housing development as part of the $1Billion Master Plan that includes Fiserv Forum (arena), the Entertainment Live Block, and other major components to create a nationally recognized live-work-play model.
Located at the cross streets of East Juneau and North 6th Street, immediately adjacent to Fiserv Forum, 550 Ultra Lofts features 112 residential units and two first floor commercial suites occupied by a 5,500 square foot fitness studio and a future 1,750 square foot upscale lounge.
550 includes a strong amenities package for its residents:
- Fully Equipped Residential Gym with outdoor patio
- Roof Top Terrace
- Club Room
- Mezzanine Level Billiards
- Direct Indoor Access to Fiserv Forum
- Accessible Enclosed Parking
- Upscale Lounge
- Fitness and Health Studio